With the social media and fast fashion, we don’t have time anymore to set certain trends. What’s trending is what you’ll see on Instagram today, but the chance is quite high it will be something completely different tomorrow. The trend sections in colourful mags like Elle are outdated before they are published.
Despite this phenomenon in our fashion, people seem to love the question “So what is trending right now?”. I get asked about this daily, people expect me to be interested in trends simply because I study a fashion related course. Bullshit. I hate trends, I hate when everyone wears the same damn pair of jeans, I hate when you can find the same style of tops in each single shop, I hate the repetitiveness of items, I hate the lack of authenticity within trends.
Of course I’m not excluded from my hatred, since we all are involved in creating trends, but I believe there’s a crucial difference in following trends and unconsciously buying into trends. We all buy into trends because the market doesn’t often give us a choice.
I think we all are quite common with the theory that trends get recycled within 20 years. Many have noticed that the 20 years is being shortened into 15, and probably soon into 10. It’s 2017 and we are already going back to the tacky styles of 2005, it seems a bit too fast?
Within my dressing I tend to recycle trends from a wider range of times than just 20 years ago. For me it’s how I enjoy fashion and clothes, how they are able to transform you from 2017 to 1980, and automatically make you feel more free spirited.
Often we are not conscious that we are trend recycling, at times I buy a shirt and then hear from my mom that she had to wear shirts like this as a teenager because these were first of all the cheapest available and often the only ones available.
It’s hard to believe that anything we buy today, has been copied from an item designed years ago, even if it fits todays society.
That’s why I also love vintage. Just the thought of buying into the original authentic piece rather than something copied off the exactly same piece. It isn’t always possible but it gives an enormous amount of pleasure.
With this post, my aim is to get everyone thinking about what they are wearing today or what they lately bought and see for themselves if there’s any style we can call new.
Photos by Luca Perrin